A person's attitudes, interests, social roles, and other traits related to their use of technology. No more complicated than it seems, a digital personality is the way in which your brand's online content shows the inner workings of an organization. Social questioner The social interrogator does not participate in social networks. They are still not convinced of the business or personal benefit of internal or external social networks.
Social stalker The social stalker is aware of the social tools available internally or externally, and selectively observes what people say, but rarely participates in internal or external social systems. Social Dipper The social Dipper knows social tools and selectively observes and participates in internal or external social systems. Participation may be limited due to time or priorities, but the person who engages in social media understands the business and personal value that social media can bring. By understanding the five types of digital personality, communicators can take the next step and create business social strategies that engage the range of digital personalities in their employee population and encourage powerful employee promotion.
An interdisciplinary research project funded by the Swiss National Science Foundation (No. The objectives were to test the effectiveness of digital personality change interventions and to examine the underlying processes and mechanisms that improve the outcomes of interventions. As part of the project, we developed an application for smartphones called PEACH (Personality Coach). The purpose of the PEACH application was to train, support and guide people who want and are motivated to change a personality trait with the help of digital technology.
Our most recent work focuses on identifying and modifying specific personality traits, such as the capacity for self-control through digital technology. Since digital interventions for personality change have proven to be effective, they could be implemented in several non-clinical settings due to their low threshold and technical scalability. This approach could reach large numbers of people outside clinical settings, resulting in broader social, health and economic benefits. Personality traits predict important life outcomes, such as success in love and work life, well-being, health and longevity.
Given these positive relationships with important outcomes, economists, policy makers, and scientists have proposed intervening to change personality traits in order to promote positive life outcomes. However, until now there is a lack of non-clinical interventions to change personality traits in large-scale naturalist populations. . Participants who received the intervention showed greater self-reported changes compared to participants in the control group on the waiting list, who had to wait 1 month before receiving the intervention.
The changes declared by the authors themselves were aligned with the expected change objectives and were significant for those who wanted to increase a trait (d %3D 0.5) and for those who wanted to reduce a trait (d %3D -0.5). Observers, such as friends, family members or intimate partners, also detected significant personality changes in the desired direction for those who wanted to increase a trait (d %3D 0.3). The changes reported by observers for those who wanted to diminish a trait were not significant. (from %3D -0.2).
In addition, the changes reported by the observers themselves and by the observers themselves persisted up to 3 months after the end of the intervention. This work provides the strongest evidence to date that normal personality traits can be changed through intervention in non-clinical samples. Digital personality change can be thought of intervention initiatives that use digital technology, such as smartphone applications, to carry out the intervention, provide support and guidance, and to encourage and remind people to take small steps in the desired direction in a timely and environmentally friendly manner in their daily lives. .
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