Focus on achieving business results The lack of clear objectives is one of the main reasons why digital transformations fail. Despite the fact that most organizations think that digital transformation is essential, more than 70% of digital transformation efforts fail. Time and again, I have seen companies find creative ways to reduce digital transformation budgets while waiting for the great results that digital transformation promises to offer. Up to 78% of organizations are striving to adequately expand their digital transformation programs and achieve the desired return on their digital investment.
The goal of digital transformation is to transform the organization wherever there is a digital touchpoint. Although the number of companies that have suffered the failure of digital transformation is shocking, the perception that these activities are fundamental to the future of companies in almost all sectors has not changed.